Yet it does bear noting that Legoland Discovery Center Boston is in Somerville, Massachusetts Legoland Discovery Center Phoenix is in Tempe, Arizona Legoland Discovery Center Chicago is in Schaumburg, Illinois (a village) and Legoland Discovery Center Dallas Fort Worth is in Grapevine, Texas. In Pennsylvania, Legoland Discovery Center Philadelphia is actually located in Plymouth Meeting - but Plymouth Meeting is a census-designated place rather than an actual city. In Auburn Hills, Michigan, there’s Legoland Discovery Center Michigan - named for the state and not the city. In Yonkers, New York, there’s Legoland Discovery Center Westchester - named for the county and not the city. However, Legoland does not always name its Discovery Centers in airtight accordance with their given host cities. Legoland Discovery Center Atlanta (in Atlanta), Legoland Discovery Center Columbus (in Columbus), Legoland Discovery Center Kansas City (in Kansas City), and Legoland Discovery Center San Antonio (in San Antonio). This would set the Great Mall’s Legoland Discovery Center apart from the Legoland Discovery Centers in the United States that take the names of their home cities, which are: But even if “San Jose” gets removed, it’s looking like any replacement would be more regional in nature. So could it be that Milpitas’ upcoming Legoland Discovery Center will actually put the word “Milpitas” in its name? Certainly, the city in the name would put the city on the map. “While ultimately it is the decision of Merlin, the City looks forward to the development of a new logo that holistically reflects the prestige of having the Discovery Center within this extraordinary region.” “Through the City’s partnership with Merlin Entertainments, Milpitas welcomes the opportunity to coordinate marketing efforts to publicize that California’s first Legoland Discovery Center will call the Great Mall in Milpitas home. In the meantime, in an email to The Beat, City of Milpitas Public Information Officer Jennifer Yamaguma likewise sounded a note of openness and diplomacy: “However,” he went on, “given that we are actually located in the city of Milpitas, we are taking the time to research a new name to be implemented as soon as possible.”Īlthough within Kopjak’s comments was the implication that the San Jose aspect of the name might indeed be dialed back or removed, only time will tell… Kopjak, Vice President of Public Relations and Marketing for Charles Zukow Associates, which handles Legoland’s PR, wrote, “Since we traditionally target families with children within a 60-mile radius of our locations, we initially chose Legoland Discovery Center San Jose as the official name. In response to an email from The Beat, Kevin T. But saying San Jose is false advertising.”Īlcorn went on to add, “I hope this is a mistake and they fix it soon.” It would be better to say ‘Silicon Valley’ or ‘Bay Area’ if you don’t want to say Milpitas. People can say it’s disrespectful, or whatever they might say, but it’s just wrong. “Speaking as one planning commissioner and NOT the whole Planning Commission, this is clearly misleading. Planning Commissioner Tim Alcorn, who sat on the Commission as they approved the project, offered his personal opinion on the matter to The Beat, while making it clear that he in no way was officially representing the City of Milpitas: To displace Milpitas history while not adopting Milpitas’ name might strike some city residents as an oversight at best…or an insult at worst. However, in the course of approving of Legoland’s presence, a couple Commissioners did sound memorable notes of regret regarding how the Great Mall had chosen to remove its longstanding Milpitas Historical Society exhibit so as to let Legoland in. This precise name wasn’t a factor in discussions earlier this year between Legoland officials and the Milpitas Planning Commission. To be sure, a quick visit to confirms that the new discovery center is presently calling itself Legoland® Discovery Center San Jose: The Ultimate Indoor LEGO® Playground. It was indeed a proud moment for Milpitas, although close observers of the lectern did take notice of two distinct words repeating themselves from Legoland officials’ mouths: Many Milpitas community leaders came out for the event, among them Mayor Rich Tran andChamber of Commerce President Tina Broyles, both of whom took to the lectern to offer remarks and well-wishes. On September 26, 2019, outside Milpitas’ Great Mall, a groundbreaking ceremony took place to initiate construction on a brand new Legoland Discovery Center, set to open its doors in 2020.
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